Beer Radar

April 7th is the 75th anniversary of the return of beer in America. This week’s column looks back at how Prohibition moved toward Repeal with one of the great marketing schemes of all time - the introduction of Budweiser’s famous Clydesdales.

Chicago historian Bob Skilnik once again cautions that the end of prohibition didn’t come till  Dec. 5th, 1933, when Utah became the 36th state to adopted the 21st Amendment. Tell that to the crowd below, which celebrated around the Clydesdales on April 7th in midtown NYC.

Meanwhile, Anheuser-Busch has posted the national radio address that August A. Busch Jr.’s presented at 12:01 a.m. on April 7th, 1933. Pretty cool.

This entry was posted on Friday, April 4th, 2008 at 6:21 am and is filed under Weekly column. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.